Jeff Bezos is pushing an AI-first Prime Video redesign, and studios may end up paying for it

Amazon is redesigning Prime Video's home screen with a new AI-driven interface called Lighthouse, led by Mike Hopkins and Kam Keshmiri, emphasizing machine-generated recommendations and AI features. Jeff Bezos is closely involved, pushing for AI-centric design to improve content discovery and reduce reliance on fixed promotional slots, which may affect studios' advertising strategies.