Nvidia is in talks to back Perplexity at more than $30bn

Nvidia is negotiating a multibillion-dollar investment in AI search firm Perplexity, potentially valuing it above $30 billion, a significant increase from its prior $20 billion valuation. The deal may include a technology licensing agreement and reflects Nvidia's growing equity commitments in AI companies, which often purchase Nvidia hardware with invested funds. Perplexity, known for its conversational search product and AI browser Comet, has been expanding despite competition from Google and O