Rethinking AI adoption: What UK retailers can learn from their US counterparts

UK retailers have primarily used AI to improve internal operations, while US retailers integrate AI into the shopping experience to drive revenue and customer engagement. This divergence stems from regulatory and consumer expectation differences, with UK firms prioritizing compliance and trust, and US firms focusing on experimentation and direct consumer impact. Experts warn UK retailers risk losing market share if they don't expand AI use across the customer journey.