Whatnot is in talks to raise a new funding round at a $20 billion valuation

Whatnot, a live shopping startup specializing in collectibles, is negotiating a new funding round that could value the company at $20 billion, nearly doubling its previous valuation. The platform recorded $8 billion in live sales last year and benefits from growing interest in livestream shopping in Western markets. Backed by major venture firms, Whatnot's potential valuation increase indicates sustained investor interest in consumer startups despite the AI investment surge.