Why Up To 90% Of Campaigns Still Can’t Run On Autopilot—And How Hybrid Media Teams May Solve It

Despite advances in autopilot AI media agents capable of planning and optimizing ad campaigns, 80-90% of campaigns still require human oversight due to complexities like regulation and fragmented data. While generative AI is a major trend, only 19% of marketers use it for campaign orchestration, highlighting challenges in fully autonomous media buying.