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Europeans Are About to Find Out How Entrenched AI Is in Their Daily Lives

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Starting August 2, the EU's Artificial Intelligence Act requires companies to disclose AI use in ads, chatbots, and other services to increase transparency and reduce deception. Non-compliance can lead to fines up to €15 million or 3% of global turnover. The law covers a broad range of AI applications, including those by major firms like Spotify and Adobe, and will be enforced by the European Commission's AI Office.

Covered by 2 sources

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